Friday, June 4, 2010

Atlona Technologies Announces Newest Distributor, Electronic Stockroom, One of the West Coast's Largest Audio Video Distribution Companies.

West Coast US based distributor, Electronic Stockroom, officially carrying Atlona Technologies’ solutions based Audio/Video connectivity products.




Sunnyvale, CA – March 24th, 2010 – Atlona Technologies is excited to announce its new partnership with Electronic Stockroom, one of the largest Audio Video distributors on the West Coast. Atlona Technologies, one of America’s most dynamic solution based audio video connectivity manufacturers, has been expanding throughout the world by consistently staying ahead of the curve with advancements in technological trends and innovative products available throughout the United States, Canada, China, Japan, Mexico, the Philippines, South Africa and the United Kingdom. Atlona’s award winning line of products are available to a vast new array of dealers throughout the world thanks to this new partnership with Electronic Stockroom.

“With the increasing growth Atlona Technologies is experiencing, we’ve reached a critical point to where we need a Regional Distribution partner that can cater and offer A/V product solutions to the CEDIA dealer network.” says Michael Hawkins, West Coast Sales Manager for Atlona Technologies. “With their 4 locations, dealer training, and top-notch experienced staff, I’m very thrilled about our new partnership with Electronic Stockroom.”



With Electronic Stockroom’s excellent reputation in ensuring exceptional customer service and quality brands, Atlona Technologies will be a perfect match taking pride in the same for Custom Installation professionals and End Users alike.

“Atlona is a great new partner for Electronic Stockroom and we are pleased to introduce their solutions to our family of customers,” says Glen O’Brien, President of Electronic Stockroom. “Our brand of added value service works really well with a great specialist like Atlona.”



About Electronic Stockroom:

Electronic Stockroom is a distributor of electronic equipment and supplies for the Audio/Video, Custom Installation and Integration industry, whose sales and support team is one of the most highly-trained and experienced in the industry. They cover the entire West Coast, including Alaska, Arizona, California, Hawaii, Idaho, Nevada, Oregon and Washington with four will-call locations throughout the territory. For on-time, on-demand and in-stock inventory in every location, Electronic Stockroom is your one stop shop. Electronic Stockroom lives and breathes your business and are committed to being the best distribution partner available.



About Atlona Technologies:



Atlona Technologies is a solution based manufacturer of audio video accessories including Switchers, Converters, Extenders, Splitters, and Cabling. Atlona was founded as a brand in early 2004 and has grown to become a household name. Their product line has grown to cover almost every conceivable solution in the industry with new innovative products in development continuously. Whether your application is for professional broadcast, or a home theater installation, Atlona has you covered.

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Atlona Technologies is a registered trademark of Lenexpo Inc. in the United States and/or other countries.

The names of actual companies and products mentioned herein may be the trademarks of their respective owners.



For more information, press only:



PR Director:

Joshua Carlson, (408) 962-0515 ext 123, JCarlson@atlona.com





For more information, sales only:



Western Regional Sales Manager:

Michael Hawkins (408) 962-0515 ext 133, Hawkins.m@atlona.com



Central Regional Sales Manager:

Ron Kasmarsik (408) 962-0515 ext 227, Ron@atlona.com



Eastern Regional Sales Manager:

Kevin Billingsley (408) 962-0515 ext 122 Kevin@atlona.com



Account Manager, Broadcasting, Central USA:

Sid Guel (408) 962-0515 ext 234 SidGuel@atlona.com





For more information on Atlona Products:

http://www.atlona.com

Friday, May 28, 2010

Atlona Releases a white sheet on High Speed HDMI with Ethernet


White Paper Details

Top 7 Things to Tell Your Customers About HDMI 1.4

Atlona

Imagine a world where your entertainment and data travel just as easily as you do. Where your TV, Cable Box, Blu-Ray Player and Video Game Console can all pull rich content directly from the web. Where 3D TV is the highlight of your entertainment center. Learn more about HDMI 1.4 so you can offer the best to your customers and make their entertainment dreams a reality. This handy one-sheet will offer the top 7 things to tell your customers about HDMI 1.4 and why they should be utilizing it.


Veiw the Full White Paper on CEPro : http://www.cepro.com/whitepapers/details/top_7_things_to_tell_your_customers_about_hdmi_1.4/

Tuesday, April 6, 2010

Atlona DVI to Mini DisplayPort Converter AT-DP400 - Review

David Weeks
Columnist/Reviewer
Wednesday, 03/31/10

Atlona (Dual Link) DVI to Mini DisplayPort Converter (USB-Powered) AT-DP400
Company: Atlona

Price: $199 US

When Apple introduced the 24" Cinema Display, it did not include the very common DVI input, and instead replaced it with Mini DisplayPort. This apparently inexplicable decision caused much wailing and gnashing of teeth in the Macintosh community, as many potential purchasers for Cinema Displays don't have Mini DisplayPort-capable computers.

If you're not up to speed on Mini DisplayPort, Macworld has a great primer on Mini DisplayPort.MyMac Review of Atlona

As of this writing (3/26/2010) all Macintoshes have Mini DisplayPort-out monitor connectors. But if your Mac is older than late-2008, it does not have a Mini DisplayPort output, and so can't drive the new Cinema Displays.

What's a geek to do when she or he craves a 24" Cinema Display, but their Mac is just a bit too long in the tooth? For that matter, what if you want a Cinema Display for your DVI-equipped PC? Atlona has introduced the Atlona (Dual Link) DVI to Mini DisplayPort Converter (USB-Powered).

The Weeks Division of MyMac Labs has been using it with a 24" Cinema Display for the past several days, and has good things to say about it:

I plugged it in to my Mac Pro's DVI connector, and restarted my Mac Pro. The monitor looked just the same as it did when connected to the Mini DisplayPort connector. It just works. read more...

 

 

 


HDView Review by Robert Silva of About.com


Atlona AT-HDVieW VGA-HDMI Converter/Scaler - Photo Profile and Review

By About.com Guide




DP400 Atlona VGA to HDMI Converter (USB-Powered) AT-HDViEW

Company: Atlona


Price: $119 US

About.com Reviews Atlona's HDViEWThe Atlona AT-HDVieW VGA to HDMI Converter/Scaler provides a way for users to easily connect a Desktop or Laptop PC to an HDTV, HD Monitor, or video projector. Using a PC's VGA monitor output, then connecting the provided USB cable, as well as the PC's audio output (cable provided) to the AT-HDVieW, and then connecting an HDMI cable from the AT-HDVieW to an HDMI-equipped HDTV, HD-monitor, or Video projector, you can view your Desktop or Laptop on your "big" screen in up to 1080p resolution.

 

When the connections are made, the VGA signal is upscaled up to 1080p and the audio is combined in the HDMI connection, so all you need is a single connection to your HDTV for both audio and video from your PC or Laptop. If your PC doesn't have an HDMI output, and you want an easy way to connect your PC or Laptop to your HDTV, definitely check out the Atlona AT-HDVieW. For a close-up look at the Atlona AT-HDVieW, proceed through the following photo gallery.

Gallery...

Atlona AT-HDView VGA to HDMI Converter/Scaler - HDMI ConnectionAtlona AT-HDView VGA to HDMI Converter/Scaler - HDMI Connection Atlona AT-HDView VGA to HDMI Converter/Scaler - Package ContentsAtlona AT-HDView VGA to HDMI Converter/Scaler - Package Contents Atlona AT-HDView VGA to HDMI Converter/Scaler - VGA, USB, Audio ConnectionsAtlona AT-HDView VGA to HDMI Converter/Scaler - VGA, USB, Audio Connections  
Atlona AT-HDView VGA to HDMI Converter/Scaler - Laptop to HDTV Setup ExampleAtlona AT-HDView VGA to HDMI Converter/Scaler - Laptop to HDTV Setup Example

 

 


Atlona Launches 2x4 HDMI 1.3 Distribution Amplifier

AV & Presentation

From: Campus Technology
Atlona Launches 2x4 HDMI 1.3 Distribution Amplifier
By Dan Thompson04/05/10

Atlona Technologies has released an AV switcher that uses two HDMI sources and mirrors one of those sources on up to four HD displays.
Created by Lenexpo in 2003, Atlona Technologies currently manufactures a line of AV products ranging from AV switches to plenum cables to projector mounts. The AV switcher, dubbed the AT-HD-V214, leverages an HDMI 1.3 platform to transfer computer resolutions up to WUXGA (1,920 x 1,200) and HDTV resolutions up to 1080i/p. High definition audio is supported by the switcher in the form of Dolby Digital TrueHD (up to 10.1 channels) and DTS-HD high definition audio codecs. Other features include data transfer rates up to 6.75 Gbps and the ability to control the switch via an RS-232 feed. The switcher currently retails for $499. Further information is available here.

Friday, March 19, 2010

Atlona Technologies officially partners with Datumstruct, Asia Pacific’s largest Audio/Video distributor based in Singapore.

Atlona Technologies officially partners with Datumstruct, Asia Pacific’s largest Audio/Video distributor based in Singapore.

Singapore based distributor, Datumstruct, officially carrying Atlona Technologies’ solutions based Audio/Video connectivity products

Sunnyvale, CA – Atlona Technologies is excited to announce its new partnership with Datumstruct, Asia Pacific’s largest Audio Video distributor based in Singapore. Atlona Technologies, one of America’s most dynamic solution based audio video connectivity manufacturers, has been expanding throughout the world by consistently staying ahead of the curve with advancements in technological trends and innovative products available throughout parts of Europe, South Africa, New Zealand, Italy and Australia. Such products include the world’s only HDCP Compliant USB-Powered DVI to Mini DisplayPort Converter, the DP200, and the award winning PC to Computer Monitor/HDTV Wireless adapter with Audio, the HDAiR,

“Our new partnership with Datumstruct will help continue our expansion with brand awareness among high end AV purchasers throughout the world,” says Operations Manager Ilya Khayn “We are very excited to work and continue to grow with a reputable company such as Datumstruct.”

Having been awarded the ISO 9001:2000 certification, Datumstruct, like Atlona, is committed to focusing on the importance of providing solutions to guarantee customer satisfaction, ensuring a great business partnership.



About Datumstruct:

Established in 1997, Datumstruct is the leading regional value-added distributor and solution provider in Asia Pacific with more than 10 years of experience in designing, providing and implementing IT Operation Management and Command & Control Centre solutions for various industries and government agencies across different countries. Apart from offering these solutions, Datumstruct provides professional audio video integration via the channel partners. We are represented locally throughout Asia with regional offices in Singapore, Malaysia, Thailand, Indonesia, Philippines, China, Hong Kong and Europe. www.datumstruct.com



About Atlona Technologies:

Atlona Technologies is a solution based manufacturer of audio video accessories including Switchers, Converters, Extenders, Splitters, and Cabling. Atlona was founded as a brand in early 2004 and has grown to become a household name, with products in every major retail venue including Fry’s Electronics, Best Buy, Walmart.com, and Costco.com. Atlona’s full product line covers almost any conceivable issue one may encounter in any AV system.

For more information, press only:
Joshua Carlson, (408) 954-8782 ext 123, JCarlson@atlona.com

For more information on Atlona Products:
http://www.atlona.com/

For More information about Datumstruct visit:
http://www.datumstruct.com/



Atlona Technologies is a registered trademark of Lenexpo Inc. in the United States and/or other countries.
The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

Friday, February 19, 2010

Accessories as Necessities

Retail is a constantly changing environment. Brick and mortar stores have been watching the ever present migration of consumers as online retail carves out a larger market share. The economy has forced a need for end users to educate themselves on every purchase, making sure that they are getting as much as possible for their dollar. Digital formats are becoming more and more sophisticated, turning products into legacy devices in mere months. Consumers learn from their retail experience. They get in person comparisons of products and features, and advice from sales people who have that much more experience with AV than they do. For retailers, being in touch with industry changes has never been as important as it is today.


Accessories have always been a value add for those in the retail market, something to tag on to a sale of some large ticket item such as a HDTV. Now that the industry has reached a point where the HD foundation is solid, the only logical thing to do is build up. Consumers are holding on to last year’s big screen, but still want this year’s features. This is where accessories such as converters are starting to become more of a necessity than a value add. Typically, most retail location carry high margin accessories such as cables and mounts. These days our company is seeing much more interest from retail sales companies for solutions. They are looking for an answer to give customers hitting some of the walls that come with digital formats like getting their video signal from their laptop to their HDTV without having wires running across the floor.

Atlona Technologies has been stable throughout the winds of change that have swept over our economy, and have even experienced some growth due to their stance on being a solutions based connectivity provider. In the coming months Atlona will provide solutions for consumers wanting to take advantage of all the new features offered by the HDMI 1.4 as well as converters for Mini DisplayPort. These products will be met with a large demand as these video formats proliferate in the market at the hands of industry giants such as Apple and Panasonic. Retailers will need to change their mindsets on accessories if they hope to stay on top of this trend. Those that do will have something offer their customers between the big screen purchases.