Atlona Technologies is a solutions based manufacturer of Audio Video Connectivity products including switchers, splitters, converters, extenders, and cabling.
Tuesday, July 6, 2010
Atlona Technologies Revolutionizes the High Definition World with new HDMI 1.4 Cables
Atlona Technologies gained a substantial market share in the custom installation market in 2006 with the release of their HDMI 1.3b Flat cable, designed to maximize distance and eliminate conductor cross talk. Today, Atlona announces the release of their first ever HDMI 1.4 cables, implementing the “flat” cable design.
New content is being produced daily that will utilize recent advances in AV technology including embedded rich content from the web, and 3D video. With HDMI 1.4, this content is now available for viewing in home theaters around the world. 3D video in particular is making its way to home viewers by summer of 2010, however; this content requires HDMI 1.4. HDMI’s latest specification supports several 3D formats including Frame Alternative, Line Alternative, Field Alternative, and several other popular formats. 3D formats are driving film makers to create tons of new content, including movies, games, and more. Panasonic and DirecTV have teamed up to create multiple 3D channels available to 3D Display owners, while Discovery Channel recently announced its plans with IMAX and Sony to offer a 3D channel of their own. These content providers are driving the 3D home revolution, while companies like Atlona are making the cables users will need to get that content on their screens.
Atlona Technologies, a leading audio video connectivity solutions manufacturer, has always been poised on the cutting edge of advances in the AV industry. This new line of cables is designed to surpass the specification requirements of HDMI 1.4, as with previous versions of the Flat HDMI cable line. “We rejected the notion of good, better, best early on, thinking everyone deserves the ‘best’ quality, but pay the ‘good’ price” says Christopher Bundy, Director of Marketing with Atlona Technologies.
Atlona cables feature a flat design that allows the cable to conform to flat surfaces such as a floor or wall, however; the reason for them being flat is better performance. “In a round cable, you have a bunch of conductors smashed around a drain (ground), but the shielding between conductors typically not enough to prevent distortion, especially at long distance” say Michael Khain, Head of Product Development with Atlona. Atlona new Flat HDMI 1.4 cables are not only designed sleek and smart, but also with a hint of green thanks to Atlona’s continuing devotion to Restrict Hazardous Material such as Lead and other materials from their production. The cables not only bare the ROhS certification, but are UL certified for in wall use (CL3).
Atlona’s New HDMI 1.4 cables are currently shipping in lengths ranging from 3 to 50 feet starting at $39.99.
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Atlona Technologies is a registered trademark of Lenexpo Inc. in the United States and/or other countries.
The names of actual companies and products mentioned herein may be the trademarks of their respective owners.
For more information, press only:
PR Director:
Joshua Carlson, (408) 962-0515 ext 123, JCarlson@atlona.com
For more information, sales only:
Western Regional Sales Manager:
Michael Hawkins (408) 962-0515 ext 133, Hawkins.m@atlona.com
Eastern Regional Sales Manager:
Kevin Billingsley (408) 962-0515 ext 122 Kevin@atlona.com
For more information on Atlona Products:
http://www.atlona.com
Friday, June 4, 2010
Atlona Technologies Announces Newest Distributor, Electronic Stockroom, One of the West Coast's Largest Audio Video Distribution Companies.
Sunnyvale, CA – March 24th, 2010 – Atlona Technologies is excited to announce its new partnership with Electronic Stockroom, one of the largest Audio Video distributors on the West Coast. Atlona Technologies, one of America’s most dynamic solution based audio video connectivity manufacturers, has been expanding throughout the world by consistently staying ahead of the curve with advancements in technological trends and innovative products available throughout the United States, Canada, China, Japan, Mexico, the Philippines, South Africa and the United Kingdom. Atlona’s award winning line of products are available to a vast new array of dealers throughout the world thanks to this new partnership with Electronic Stockroom.
“With the increasing growth Atlona Technologies is experiencing, we’ve reached a critical point to where we need a Regional Distribution partner that can cater and offer A/V product solutions to the CEDIA dealer network.” says Michael Hawkins, West Coast Sales Manager for Atlona Technologies. “With their 4 locations, dealer training, and top-notch experienced staff, I’m very thrilled about our new partnership with Electronic Stockroom.”
With Electronic Stockroom’s excellent reputation in ensuring exceptional customer service and quality brands, Atlona Technologies will be a perfect match taking pride in the same for Custom Installation professionals and End Users alike.
“Atlona is a great new partner for Electronic Stockroom and we are pleased to introduce their solutions to our family of customers,” says Glen O’Brien, President of Electronic Stockroom. “Our brand of added value service works really well with a great specialist like Atlona.”
About Electronic Stockroom:
Electronic Stockroom is a distributor of electronic equipment and supplies for the Audio/Video, Custom Installation and Integration industry, whose sales and support team is one of the most highly-trained and experienced in the industry. They cover the entire West Coast, including Alaska, Arizona, California, Hawaii, Idaho, Nevada, Oregon and Washington with four will-call locations throughout the territory. For on-time, on-demand and in-stock inventory in every location, Electronic Stockroom is your one stop shop. Electronic Stockroom lives and breathes your business and are committed to being the best distribution partner available.
About Atlona Technologies:
Atlona Technologies is a solution based manufacturer of audio video accessories including Switchers, Converters, Extenders, Splitters, and Cabling. Atlona was founded as a brand in early 2004 and has grown to become a household name. Their product line has grown to cover almost every conceivable solution in the industry with new innovative products in development continuously. Whether your application is for professional broadcast, or a home theater installation, Atlona has you covered.
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Atlona Technologies is a registered trademark of Lenexpo Inc. in the United States and/or other countries.
The names of actual companies and products mentioned herein may be the trademarks of their respective owners.
For more information, press only:
PR Director:
Joshua Carlson, (408) 962-0515 ext 123, JCarlson@atlona.com
For more information, sales only:
Western Regional Sales Manager:
Michael Hawkins (408) 962-0515 ext 133, Hawkins.m@atlona.com
Central Regional Sales Manager:
Ron Kasmarsik (408) 962-0515 ext 227, Ron@atlona.com
Eastern Regional Sales Manager:
Kevin Billingsley (408) 962-0515 ext 122 Kevin@atlona.com
Account Manager, Broadcasting, Central USA:
Sid Guel (408) 962-0515 ext 234 SidGuel@atlona.com
For more information on Atlona Products:
http://www.atlona.com
Friday, May 28, 2010
Atlona Releases a white sheet on High Speed HDMI with Ethernet

White Paper Details
Top 7 Things to Tell Your Customers About HDMI 1.4
Atlona
Imagine a world where your entertainment and data travel just as easily as you do. Where your TV, Cable Box, Blu-Ray Player and Video Game Console can all pull rich content directly from the web. Where 3D TV is the highlight of your entertainment center. Learn more about HDMI 1.4 so you can offer the best to your customers and make their entertainment dreams a reality. This handy one-sheet will offer the top 7 things to tell your customers about HDMI 1.4 and why they should be utilizing it.
Veiw the Full White Paper on CEPro : http://www.cepro.com/whitepapers/details/top_7_things_to_tell_your_customers_about_hdmi_1.4/
Tuesday, April 6, 2010
Atlona DVI to Mini DisplayPort Converter AT-DP400 - Review
Columnist/Reviewer
Wednesday, 03/31/10
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Atlona (Dual Link) DVI to Mini DisplayPort Converter (USB-Powered) AT-DP400 |
When Apple introduced the 24" Cinema Display, it did not include the very common DVI input, and instead replaced it with Mini DisplayPort. This apparently inexplicable decision caused much wailing and gnashing of teeth in the Macintosh community, as many potential purchasers for Cinema Displays don't have Mini DisplayPort-capable computers. If you're not up to speed on Mini DisplayPort, Macworld has a great primer on Mini DisplayPort. As of this writing (3/26/2010) all Macintoshes have Mini DisplayPort-out monitor connectors. But if your Mac is older than late-2008, it does not have a Mini DisplayPort output, and so can't drive the new Cinema Displays. What's a geek to do when she or he craves a 24" Cinema Display, but their Mac is just a bit too long in the tooth? For that matter, what if you want a Cinema Display for your DVI-equipped PC? Atlona has introduced the Atlona (Dual Link) DVI to Mini DisplayPort Converter (USB-Powered). The Weeks Division of MyMac Labs has been using it with a 24" Cinema Display for the past several days, and has good things to say about it: I plugged it in to my Mac Pro's DVI connector, and restarted my Mac Pro. The monitor looked just the same as it did when connected to the Mini DisplayPort connector. It just works. read more...
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HDView Review by Robert Silva of About.com
Atlona AT-HDVieW VGA-HDMI Converter/Scaler - Photo Profile and Review
By Robert Silva
About.com Guide
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Atlona VGA to HDMI Converter (USB-Powered) AT-HDViEW Company: Atlona Price: $119 US |
When the connections are made, the VGA signal is upscaled up to 1080p and the audio is combined in the HDMI connection, so all you need is a single connection to your HDTV for both audio and video from your PC or Laptop. If your PC doesn't have an HDMI output, and you want an easy way to connect your PC or Laptop to your HDTV, definitely check out the Atlona AT-HDVieW. For a close-up look at the Atlona AT-HDVieW, proceed through the following photo gallery.
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Atlona Launches 2x4 HDMI 1.3 Distribution Amplifier
From: Campus Technology
Atlona Launches 2x4 HDMI 1.3 Distribution Amplifier
By Dan Thompson04/05/10
Atlona Technologies has released an AV switcher that uses two HDMI sources and mirrors one of those sources on up to four HD displays.
Created by Lenexpo in 2003, Atlona Technologies currently manufactures a line of AV products ranging from AV switches to plenum cables to projector mounts. The AV switcher, dubbed the AT-HD-V214, leverages an HDMI 1.3 platform to transfer computer resolutions up to WUXGA (1,920 x 1,200) and HDTV resolutions up to 1080i/p. High definition audio is supported by the switcher in the form of Dolby Digital TrueHD (up to 10.1 channels) and DTS-HD high definition audio codecs. Other features include data transfer rates up to 6.75 Gbps and the ability to control the switch via an RS-232 feed. The switcher currently retails for $499. Further information is available here.
Friday, March 19, 2010
Atlona Technologies officially partners with Datumstruct, Asia Pacific’s largest Audio/Video distributor based in Singapore.
Singapore based distributor, Datumstruct, officially carrying Atlona Technologies’ solutions based Audio/Video connectivity products
Sunnyvale, CA – Atlona Technologies is excited to announce its new partnership with Datumstruct, Asia Pacific’s largest Audio Video distributor based in Singapore. Atlona Technologies, one of America’s most dynamic solution based audio video connectivity manufacturers, has been expanding throughout the world by consistently staying ahead of the curve with advancements in technological trends and innovative products available throughout parts of Europe, South Africa, New Zealand, Italy and Australia. Such products include the world’s only HDCP Compliant USB-Powered DVI to Mini DisplayPort Converter, the DP200, and the award winning PC to Computer Monitor/HDTV Wireless adapter with Audio, the HDAiR,
“Our new partnership with Datumstruct will help continue our expansion with brand awareness among high end AV purchasers throughout the world,” says Operations Manager Ilya Khayn “We are very excited to work and continue to grow with a reputable company such as Datumstruct.”
Having been awarded the ISO 9001:2000 certification, Datumstruct, like Atlona, is committed to focusing on the importance of providing solutions to guarantee customer satisfaction, ensuring a great business partnership.
About Datumstruct:
Established in 1997, Datumstruct is the leading regional value-added distributor and solution provider in Asia Pacific with more than 10 years of experience in designing, providing and implementing IT Operation Management and Command & Control Centre solutions for various industries and government agencies across different countries. Apart from offering these solutions, Datumstruct provides professional audio video integration via the channel partners. We are represented locally throughout Asia with regional offices in Singapore, Malaysia, Thailand, Indonesia, Philippines, China, Hong Kong and Europe. www.datumstruct.com
About Atlona Technologies:
Atlona Technologies is a solution based manufacturer of audio video accessories including Switchers, Converters, Extenders, Splitters, and Cabling. Atlona was founded as a brand in early 2004 and has grown to become a household name, with products in every major retail venue including Fry’s Electronics, Best Buy, Walmart.com, and Costco.com. Atlona’s full product line covers almost any conceivable issue one may encounter in any AV system.
For more information, press only:
Joshua Carlson, (408) 954-8782 ext 123, JCarlson@atlona.com
For more information on Atlona Products:
http://www.atlona.com/
For More information about Datumstruct visit:
http://www.datumstruct.com/
Atlona Technologies is a registered trademark of Lenexpo Inc. in the United States and/or other countries.
The names of actual companies and products mentioned herein may be the trademarks of their respective owners.